* While there is nothing to adjust from row to row on the WaterRower, it is possible to increase or decrease the level of resistance by changing how much water you put in the drum. The monitor is pre-calibrated to match 17 liters of water, but you can change that if you want. More than 17 liters = more resistance, up to the max fill line. This is not something you'll want to change frequently, it's more of a set-it-and-forget-it thing.
If you're looking at a WaterRower, you're probably also considering the Concept2. They're both great machines, but which you choose depends on your needs. I think the WaterRower is ideal for most people, but not everyone. The WaterRower has a number of advantages vs the Concept 2 - it is quieter, the mechanism up front is lower profile, it has a comfortable seat, it is much better looking, it's easier to stand up when you're not rowing and it's just ... zen-like. There is something about the smoothness of the WaterRower that makes it a joy to use, and because it's quiet you can easily stream your favorite binge-series without cranking the volume too high.
The Apollo Pro 2 water rower is a commercial grade, natural wood rowing machine, perfect for group training or high-end home gyms. This rower’s water resistant design, meditative motion and integrity of construction sets it apart from its competitors. Handcrafted from the finest quality American Ash wrapped around a stabilising steel frame, this steadfast indoor rower offers a standout performance even in the harshest of fitness applications.
There is much to love about the WaterRower--and I do love it--but I would echo others' comments that although the seat rolls solidly and smoothly on the wood rails, the seat itself is very hard (I use a gel seat pad I bought for my hard fiberglass kayak seat), and the footpads are in need up rethinking and upgrading--the cheap plastic doesn't let you row in socks or barefoot and is not really worthy of a machine that is otherwise a stunning piece of engineering and a beautiful one as well. As one other person noted about his machine, my machine made a clicking noise on the return stroke, so I had to adjust the wheel underneath the top rail that connects to the footpad and pull it away gently from where it was rubbing against another component. Also, be warned: the instruction booklet is in the DVD case. I did not see the little sticker on the case telling me that, thinking I'd wait to watch the DVD until after I'd assembled it. But WaterRower has a copy of the assembly instructions on their website, along with a video (I found the written ones better and easier to follow), so I was able to assemble it with no difficulty.
I kayak (ocean and flat water, not river), so I was drawn to the WaterRower over a flywheel type rower (which I have used in gyms) because I wanted to hear the sound of the water, which I miss hearing against the hull of the boat during the winter when I can't get out on the lake. I also like the way the paddles engage in the water; it's a very smooth pull and release, and moving the mass of the water instead of a dialed down tension feels more natural. As someone else also commented, the seat (at least on the wood version) is incredibly smooth and solid; no wobbling at all. I generally listen to music on my Nordic Track ski machine, but with the WaterRower I am content to listen to the sound of the water; working out on this is somehow both energizing and calmingly meditative at the same time. In the event that you want to use it while watching tv (this is one use to which I wanted to put it), it is quiet enough to hear the tv without having to turn it up.
The WaterRower Club is handcrafted in solid ash and stained for color. The wood was chosen due to its marvelous engineering properties, especially its ability to absorb sound and vibration, which enhances the WaterRower's quiet performance and smooth operation. Ash, like all woods used in the construction of the WaterRower, is a premium hardwood with incredible longevity and dimensional stability. In addition, the wood is harvested from replenishable forests and is hand finished with Danish oil and urethane for protection.
However, I own an air rower and have zero worries about maxing out it’s ability. I can completely exhaust myself on any type of workout. Air and water rowers are the chosen resistance type by Olympic athletes and any athlete looking to train their full-body cardio. I don’t think they would choose this resistance type if they felt they could max it out.

This is a company known for quality as well as stewardship for over 20 years. WaterRower hand-crafts their rowing machines to be more than just a workout machine, but also a work of art as well. Also, WaterRower is and has been on the cutting edge of environmental sustainability with their use of the best hardwoods coming from renewable forests. We’re in excellent hands here.

The Challenge AR has the capability to allow the rower to control and adjust the resistance from “Feather light” to “Olympic sprint” delivering a silky smooth resistance to the user’s effort and instantaneous response to input with no “flat sport”.  With water resistance being the most accurate manner in which to simulate actual outdoor rowing, the Challenge AR provides a smooth and consistent sensation throughout the range of motion of the exercise experience.  
First of all, if you're considering rowing, just do it. It is by far the most enjoyable and beneficial exercise I have ever tried. I've made huge strides with both cardio and muscle fitness with the WaterRower, and it's so enjoyable I look forward to exercising each day. Yes, it is more expensive than most other rowing machines, but when you compare it to a lot of other types of exercise equipment, it's actually pretty reasonable. When you also compare the exercise benefit you get, it's a bargain.
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