I kayak (ocean and flat water, not river), so I was drawn to the WaterRower over a flywheel type rower (which I have used in gyms) because I wanted to hear the sound of the water, which I miss hearing against the hull of the boat during the winter when I can't get out on the lake. I also like the way the paddles engage in the water; it's a very smooth pull and release, and moving the mass of the water instead of a dialed down tension feels more natural. As someone else also commented, the seat (at least on the wood version) is incredibly smooth and solid; no wobbling at all. I generally listen to music on my Nordic Track ski machine, but with the WaterRower I am content to listen to the sound of the water; working out on this is somehow both energizing and calmingly meditative at the same time. In the event that you want to use it while watching tv (this is one use to which I wanted to put it), it is quiet enough to hear the tv without having to turn it up.
If you're looking at a WaterRower, you're probably also considering the Concept2. They're both great machines, but which you choose depends on your needs. I think the WaterRower is ideal for most people, but not everyone. The WaterRower has a number of advantages vs the Concept 2 - it is quieter, the mechanism up front is lower profile, it has a comfortable seat, it is much better looking, it's easier to stand up when you're not rowing and it's just ... zen-like. There is something about the smoothness of the WaterRower that makes it a joy to use, and because it's quiet you can easily stream your favorite binge-series without cranking the volume too high.
The WaterRower Natural is outfitted with a Series 4 performance monitor that's designed to balance technical sophistication with user-friendliness. The monitor--which includes six information and programming windows, six QuickSelection buttons, and three navigation buttons--displays your workout intensity, stroke rate, heart rate, zone bar, duration, and distance. Plus, the monitor is compatible with an optional heart rate chest strap and receiver, which helps you optimize your workout and achieve your exercise objectives.